Founder of and partner in the Business Intelligence Group GmbH, Berlin and also Chairman of the Albert Berner Foundation for direct Customer Relationship Management

Prof. Dr. Peter Gentsch is the founder of and partner in the Business Intelligence Group GmbH and TextTech GmbH. Previously, he was active for many years as a consultant and coach for well-known companies in industry and in the service sector. He has led and carried out numerous projects in the areas of CRM, business intelligence and e business.
In addition, Prof. Dr. Gentsch has published many nationally and internationally recognized papers and is in demand as a popular seminar leader and keynote speaker on the topics of Web 2.0, CRM and business intelligence.
In 2010, he and Lufthansa German Airlines received the Innovation Award from the Association of German Market and Social Researchers (BVM). In 2011, he and Deutsche Post DHL (DPDHL) jointly won the international Digital Communication Award for "Digital Monitoring and Evaluation" presented by the Quadriga University of Applied Sciences (Berlin, Germany).
Furthermore, he is in charge of the exclusive Social Media Excellence Initiative (SME), which includes major enterprises such as Bosch, Coca-Cola, Daimler, Deutsche Post, Lufthansa, Microsoft, Telekom, Otto Group and O2.
Keynote: „Social Business – Best Practices in Customer Service"